Plus, when those types of needs are intermittent or part-time, the logical approach is to outsource the assignments.
I rarely come across freelance graphics designers or print/digital/other agencies who aren’t open to taking on a new client. Finding new clients is hard enough without mishandling opportunities that come to you.
Over the years, and even over the last few months, I’ve reached out to people who became known to me through referrals. And, amazing as it may sound, at least half of them failed to return my call, reply to my email, or respond to the inquiry form I completed on their website.
Some of the non-immediate responders, though not all, eventually reach back with excuses like “It was a holiday week”, or “I was on vacation”, or “I’ve been busy wrapping up other business”. I seriously doubt a 3 minute phone call (“Can we talk at length next week?”) or email (“This is my one getaway week for the year. I will contact you immediately upon my return to the office.”) is impossible to fit in. The payback could be immense.
Many who get into freelance work or start their own agencies are creative types with minimal business, self-promotion or sales skills. I get it. Nevertheless, your business is predicated on having clients. Do you get that?