- She asked for someone who wasn’t me.
- I barely got the words out “There’s no one…” when she very rapidly muttered something like “well, this is the number I have” and immediately (and I mean immediately, with no delay or hesitation) said “So, what product or service do you use to file your taxes?”
My sense was this was a planned cold call. She wasn’t really looking for someone with the name she dropped. Just dialing numbers and going through a faux request for someone she knew wasn’t there. It was a way, at least in her mind or those who gave her instructions, of trying to trick callees into lowering their guard and becoming sales prospects.
The entire process left me thinking “How amateurish?”. I wondered “Do they really find that people they call are duped into falling for this tactic?” Is it a way to dodge the Do Not Call process?
Oddly, when I tweeted that I would be posting this story, someone from H&R Block’s Twitter account reached out to ask what had happenned to me. I responded, but never heard back.
At least one of these mis-steps is that company’s fault. Perhaps both.
Either way, your Sales & Marketing teams can learn lessons that will improve your business:
- If it’s a cold call, be professional about it.
- If you’re calling residences, respect the Do Not Call system. When that eliminates your telemarketing approach, get someone who understands marketing to help with online and offline promotions, so you don’t have to make these types of calls.
- If you have no intention of following up to someone’s response to your inquiry, don’t bother inquiring.
Oh, gotta go. My phone’s ringing.